Despite uncertain times, digital marketing budgets remain on the rise because of their cost-effectiveness and impressive ROI. Multi-channel, full-service digital marketing is only going to become more important as digital marketing becomes more essential.

But what is a full-service digital marketing agency? It can seem like a good idea to find agencies that specialize in the types of digital marketing you’re interested in, but working with niche agencies has pros and cons. Keep reading to learn more what a full-service digital marketing agency can provide for your business.

What is a full-service digital marketing agency?

A full-service digital marketing agency handle your marketing, media, and design needs all in one place. A complete suite of marketing services generally includes Search Engine Optimization (SEO), Pay-Per-Click (PPC) advertising, Social Media Management, and more. Webtyde also offers a full suite of design services including web design, graphic design, and photography. A full-service digital marketing agency not only has the capacity to provide you with all the services necessary to promote your business, but also creates integrated strategies that utilizes multiple forms of digital marketing to create the perfect marketing plan for your business. Different strategies such as SEO, PPC, and Social Media support and enhance each other to better accomplish your goals.

What services do full-service digital agencies offer?

Full-service digital agencies (like Webtyde) generally offer the following services:

• SEO
• PPC
• Social Media Marketing and Ads
• Email marketing
• Content marketing
• Video marketing
• Web design
• Reputation Management
• Press Releases
• Graphic Design
• Photography

Why choose a full-service agency over a niche agency?

Niche agencies offer one or two of these services only, leaving clients to find several agencies to fulfill their marketing needs. This ends up being very inefficient because the client is having to deal with multiple agencies, multiple meetings, multiple invoices, multiple budgets, and it can be a massive headache to make sure everyone knows what everyone else is doing.

Inadequate communication between the different branches of marketing can lead to wasted money and time, and different services accidentally sabotaging the others. Having your entire marketing team under one roof, managed by one person, can only be accomplished by hiring a full in-house marketing team or hiring a full-service digital marketing agency.

A full-service agency:

• Provides consistent, unified marketing strategies
• Improves marketing results
• Streamlines your marketing budget
• Tracks ROI efficiently
• Frees up your team to focus on what they do best

A full-service agency has the infrastructure and flexibility to respond to changes and developments quickly. If you hired a niche firm for SEO and then decided you’d like to add PPC into the mix, the SEO couldn’t help you so you’d have to begin the search for a reputable firm, reach out, describe your business, and go through the proposal process before starting your PPC campaign. A full-service firm could have you a proposal by the next day and start setting up the campaign as soon as the ink was dry on the signatures. The best part: they already know the ins and outs of your business and fully understand your marketing goals. And, because you’re already working with them, they’ll likely give you a very reasonable price.

Hiring an in-house marketing team might be a good fit for some companies, but unless you can afford to hire a full team of experienced professionals, it’s not going to get you the results you’re looking for. Hiring a slew of niche agencies is much less cost-efficient than hiring one agency to manage all your marketing efforts. A full-service digital marketing agency has a team of specialists from all disciplines at hand every step of the way. By outsourcing to a full-service agency, you’re getting the benefit of multiple experts at a reasonable price, often for less than the cost of hiring one full-time marketing specialist.

How much does hiring a full-service digital marketing agency cost?

The cost of hiring a marketing agency can vary widely depending upon many factors including:

• The services needed
• The agency’s skill and experience
• The turnaround time needed
• The size your company
• The scope of your goals
• The complexity of the project

If you only invest in SEO and PPC, you’ll usually have lower costs than if you were using SEO, PPC, Email Marketing, and Social Media Management. The scope of the project and the number of hours needed to accomplish your goals will be the main factor in setting the budget. Costs usually consist of a set-up fee and an ongoing management fee. Because every business is different, every marketing plan is different so contact us for a free proposal.

Get the benefits of digital marketing for your business

Niche firms offer value to their clients, but if you’re looking to invest in multiple marketing services long-term, a full-service firm would be a better fit. A full-service firm maximizes the benefits of multiple marketing channels, offers the best competitive edge over your competition, provides a hassle-free experience, and saves your team time and money.

Webtyde has offered experienced, results-driven digital marketing to our clients for 20 years. We specialize in helping our clients improve their online visibility and grow their businesses. We work with companies, and, occaisonally, the world. If you’d like to get in touch for a free consultation and hear what Webtyde can do for your business, fill out the contact form below or email info@webtyde.com.