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Client Spotlight: Spectral City Tours
Spectral City Tours has long been a staple of the New Orleans tour scene providing engaging, entertaining, and informative tours of the French Quarter and Garden District. Their current lineup of tours is French Quarter Hauntings and History, Cemetery & Garden...
What are Backlinks and how do they Boost your SEO?
Backlinks are a key ranking factor on all search engines. This means that the more websites that link back to your website, the higher that Google will place your site in the search engine rankings. Here are some pointers on how to get backlinks to work for you: Older...
Do I need to Hire a Digital Marketing Agency Near Me?
Does a Marketing Firm have to be in my city to be a good fit for my business? Absolutely not. Keep reading for answers to common questions we recieve about working with out-of-town digital marketing agencies. Categories SEM SEO Does the digital marketing firm I hire...
Spring Cleaning Your Ecommerce SEO Campaign
As if the task of spring cleaning your house isn't daunting enough, it's time for spring cleaning your ecommerce SEO campaign. Ecommerce sites simply can't afford to ignore their SEO given that 44% of people start their online shopping journey with a Google search...
Tools to Track Your ROIs
It’s important to know if what you are getting out of your marketing efforts is a reflection of what you are putting into them and using the best tools to track your ROIs is the right way to understand your marketing campaign's progress. An ROI (return on an...
Local SEO – Why It’s Important
Local SEO, or local search engine optimization, is the process of optimizing your business listing and/or website for keyword phrases you think your potential customers will be searching for within a local geographic area. When people search in Google, they will not...
Link Building 101
Link building is a crucial part of a solid SEO strategy and understanding link building is necessary to understand SEO as a whole. This practice, if done correctly, is considered to be one of the most effective ways to improve your SEO, particularly because it focuses...
How to Algorithm-Proof your Site
Google is continuously updating their ranking algorithms with minor updates almost daily and major updates approximately twice a year. An algorithm update is a change in the criteria of how Google ranks sites in the search results. Every time that the algorithms...
What is Canonicalization?
Canonicalization sounds like a process for recognizing saints, but it’s actually one of the most important aspects of organic SEO. Consolidating your URLs (see below), or "good" canonicalization means search engines crawl more pages of your site. It means that link...
Pizza Chains and Their Thriving Online Marketing Strategies
We all know that the spread of the coronavirus has stalled profits for so many businesses, but major pizza chains are thriving during the virus. What online strategies have pizza chains used in their marketing to grow during these uncertain times. Chains such as Papa...
SEO Maintenance – Why You Need It
Some things need to be maintained more than others, but almost everything needs consistent maintenance in order to uphold the original integrity of the thing or idea. For instance, you should paint your house every five to eight years on average depending on such...
How Much Does SEO Cost?
"How much does SEO Cost?" seems like a simple question but has a million answers. We help you understand why you're seeing prices out there ranging from $50 to tens of thousands of dollars and learn what you can expect for your budget.Categories SEM SEOSEO pricing can...
Benefits of SEO, SEM, and Digital Marketing
While we’re always excited to teach clients who want to learn more about search engine marketing, our main goal is bringing you qualified leads.
Google says that 80 percent of their 1 billion or so daily Internet searches are for products or services. And over 40 percent of all Internet searches are locally focused. If you sell products online – nationally or worldwide – you must at least have an SEO-friendly website with a targeted keyword campaign to compete for the top place in those searches. If no one can find your website, no one can buy your products or services.
That’s why we offer organic geo-targeted local SEO services, PPC, social media setup, and website development for local businesses.
Internet marketing has an ROI that’s almost 8 times higher than the traditional, static advertising offered by newspapers and magazines, and SEO is central to successful Internet and search engine marketing.
SEO benefits you in the following ways:
- Increases the visibility of your website on search engine results pages
- Improves the volume and quality of qualified customer traffic to your site
- Saves you a considerable amount of money (in comparison to print ads or PPC campaigns)
- Expands your market share and brand awareness
