Social Media
Marketing

Personalize your brand and interact with your customers on social media. Social media activity is an important communication tool and important ranking factor for Google organic results.

Categories

  • SEM
  • Social Media Marketing

social media services

For Branding, Engagement, and Improved Rankings

Social media marketing has become an essential tool to promote all kinds of local, national, and online businesses. It is the practice of using social networks such as Instagram, Twitter, Facebook, LinkedIn, YouTube, and others, as well as blogs, forums, and other online communities to reach and interact with online consumers. When consumers are talking about you, search engines know.

Communicating with current and potential customers increases the likelihood that they will utilize your services. Our brand of social media optimization services involve not only making your content easier to share but also integrating your social media campaign with your SEO strategy.

Social Media Ad Campaigns

If your target audience is active on social media, we have to place your ads where they can see them. A well managed social media campaign is essential to maximizing the impact of your ad budget. 

Social Media Optimization

From properly setting up your social media profiles to integrating social media with your SEO strategy, our social media optimization services are customized for each client. We make sure that all of your social media profiles are configured and optimized, then we develop a custom strategy for your online interactions. Our current clients are using our integrated SEO strategies for social media marketing are experiencing dramatic increases in search engine rankings.

Social Media Management

We offer full-time social media management for businesses of all sizes. Our social media management packages are custom created to suit your exact needs and can include scheduled posts, custom graphics, photography, and blogs. We will help you communicate directly with your target audience through social media posts and monitoring, video syndication, and more.

Social Media Consulting

Not sure how often you should be posting? Not sure what you should post? Not sure which social media platforms are relevent for your business? We can develope a custom social media plan for your business and take your team step-by-step through the execution. 

social media is key

Social Media is more important than ever, so building a robust social presence isn’t just helpful to your success in organic searches – it’s absolutely necessary for:

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Online Branding and Brand Visibility

Customer Engagement Opportunities

Boosting Sales

Attracting Repeat Business

Gaining Traffic to Your Website

Social Signals for Organic Search Engine Rankings

It starts with Brand Identity

Branding + Identity + Strategic Marketing Solutions

Buyer Personas

Developing Brand Identity starts with understanding your company and your customers. 

  • What is the overall vision for the company?
  • What is your brand’s core mission, vision, and values?
  • Where and how do they overlap?

Using Analytics

We investigate the demographics of who is actually buying your products or services by tracking all available data for every dollar you recieve. All other effort is wasted if we don’t know the real data on who your revenue is coming from. 

Brand Narrative

We develop brand narratives to appeal to the ideal consumer by using social media to showcase the lifestyle that the standard consumer strives to maintain in their own life.

 

  • What offerings are most desirable to your audience?
  • What elements impact potential clients’ decision to choose your company?
  • How might your offerings reflect the lifestyle that appeals to this audience?

Engineers at Google and Bing state that “social signals” such as re-tweets and Facebook shares are factored into their ranking algorithms.

Social media strategy

Once we know who we’re reaching, we can develop a strategy for how to acclomplish our goals. The first step is to look at all of the digital “KPI’s” (Key Performance Indicators) for your company and establish 3-month, 6- month and 1-year goals for growth for each of those KPI’s. KPI’s may include Website Visits, Website Form Fills, Social Engagement, Audience Growth, and more. Plans often include a combination of:

 

The numbers

Social Media is everywhere and it has risen as one of the primary marketing channels. Let data drive your social media marketing strategy. We can take a look at your customer demographics and reach where your customers spend their time on social media. There is no one-size-fits-all approach to social media marketing so let us develop the right stategy for your business. 

  • Nearly 50% of the world’s population uses social media. That’s over 3 billion users worldwide.
  • Social networks are the biggest source of inspiration for consumer purchases with 37% of consumers finding purchase inspiration through the channel.
  • 80% of companies online are under the impression that they deliver exceptional social media customer service, while only 8% of their customers say they agree.

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