Local SEO

Local SEO is the practice of optimizing all online references to your business so they are consistent, enticing, and visible in your city. Webtyde Digital Marketing offers local SEO and digital marketing services, with or without a website, in most cities search engines serve around the world.

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SEM

The Local seo Process

Attract more local customers from online sources. 

Have you ever wondered how businesses get their listings to appear on search engine result lists and maps when certain keywords are typed in? Do you want your business to be listed when someone looks for your products or services? Our local SEO and digital marketing services increase your overall online presence, which drives more organic search engine traffic to your business.

Webtyde Digital Marketing offers scalable local SEO services that create and expand your online visibility.  Once you realize the return on your initial investment, we offer growth services that expand to help increase your businesses presence on search engines, social media, directories, and more.

We Start With a Website

There are a variety of solutions for your website needs. Since each situation is unique, we offer a variety of website options like SEO-friendly WordPress websites, SquareSpace, Wix, Shopify, and more. Our websites are responsive for multi-screen viewing and use custom graphic design to represent your company image exactly as you’ve envisioned. Our in-house web developers have the talent and experience to exceed your expectations at every turn. Also offered are our WordPress website maintenance, management, and hosting for your convenience.

Optimize for Local Market

It’s important to plan and develop a thorough SEM campaign for the geographic market(s) you serve.  This is the foundation of your entire SEM campaign and coordinates all SEM campaign elements – SEO, PPC, social media, Internet marketing. Local SEO implementation is vital to steer the campaign and all of its components in the right direction for increased online visibility.

Local Social Media

We offer the next step in expanding your online visibility by setting up an optimized social media presence for your company. Consistency with information and branding are very important with your online presence, as well as being able to interact with your client base.  Our service includes establishing and/or optimizing your accounts on Facebook, Twitter, and Pinterest with optional LinkedIn and YouTube accounts optimization if needed for your industry.

Directory Listing Management

We have a tracking system for keyword-focused local SEO business directory listings in Google, Bing, Yahoo!, Yelp, Chamber of Commerce, Better Business Bureau, and many more online citation listings. This enables your team to continually grow your citations and inbound directory links which are vital for engine marketing, especially for new businesses.

Local seo Solutions for Your Business

You may have a restaurant, construction company, dry cleaning businesses, or property management company – or maybe you’ve gone out on your own as a doctor, dentist, or attorney. Whatever your business may be, we are here to take you online and put you in front of qualified potential customers.

How Local SEO Services Work

Webtyde Digital Marketing provides our successful local SEO services by making a thorough assessment of your existing online presence, bringing your campaign elements together, and coordinating all components in a fluid fashion.  SEO, SEM, and digital marketing are constantly evolving.  So must your campaign.

If you feel its time to move to the next level and create a professional responsive website, we offer many options that will fit your budget. Since inbound linking, consistency of information, and social media interactivity are so important in organic SEO, it is vital to have a professional responsive website clearly visible on all screens.

We offer standard to aggressive local SEO and PPC campaigns, depending on your budget.  We empower your team to take on in-house tasks.  This enables your business to keep your Internet marketing investment reasonable while reaping the benefits of a full-service campaign.

Your overall SEM campaign needs are determined by your desired exposure level, how competitive your market, and available budget. Industries with little competition may find enough exposure with our standard local SEO. More competitive industries will be advised to choose a more aggressive approach with their SEM campaign and Internet marketing efforts.  Webtyde Digital Marketing reviews the competition for each client and recommends actions based on our findings for your target market.

Our digital marketing campaigns start with at least a six month commitment to help ensure your visibility increases properly in a timely manner.  Once visibility goals have been achieved, you have the option to let the campaign go on it’s own, or continue with aggressive Monthly SEM Management.

Mobile Search visability

An example of a local business listing is a Google My Business (Google’s business listing management area) page which shows up on Google Maps when you search for a local product or service. Another listing example is Yelp. Visitors to Yelp go to view what people’s reviews of their experiences with your business, both good and bad. Many search engines are not only taking a person’s current geographic location into account when delivering results, they take into consideration your reviews by your customers.

The most powerful local SEO campaigns are those with an optimized website, local SEO business listings, social media optimization, and an active, informative content marketing strategy. Optimized, SEO-friendly WordPress websites are those websites that implement targeted keywords by using coding and SEO copywriting, and by making sure that your website adheres to search engine optimization best practices. Content marketing, especially optimized online press releases, gives your campaign the vital freshness and inbound links from other websites that help show your website is reputable and authoritative.

One of the biggest myths is that small businesses can’t afford to create a strong Web presence, much less optimize it for search engines so they’ll have higher visibility on major search engines. Webtyde Digital Marketing offers small businesses WordPress website, SEO, and SEM campaigns that can help all business entities increase visibility for local results by paying less than the cost of one week of advertisement in their local entertainment newspaper. And with Internet marketing in contrast to print, you are specifically targeting customers that want to know more and are potential sales, which gives you an amazing return on your investment.

Google has come down hard on websites that are not responsive or mobile-friendly.  It is a requirement in 2018 and there are large penalties for websites still non-compliant.  Contact us today to see what you need to do to stay competitive in the vital local mobile market.

The numbers

Outranking national brands in search results wasonce nearly impossible but in July, 2014, Google’s Pigeon update gave local businesses a way to compete. Pigeon gave a rankings boost based on proximity and we can take advantage of that. By 2021, mobile devices will influence more than $1.4 trillion in local sales according to Forrester and you can’t afford to leave money on the table. 

  • 46% of all Google searches are looking for local information
  • 72% of consumers that did a local search visited a store within five miles.
  • 97% of people learn more about a local company online than anywhere else.

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