Digital marketing Blog
What are Backlinks and how do they Boost your SEO?
Backlinks are a key ranking factor on all search engines. This means that the more websites that link back to your website, the higher that Google will place your site in the search engine rankings. Here are some pointers on how to get backlinks to work for you: Older...
Client Spotlight: Spectral City Tours
Spectral City Tours has long been a staple of the New Orleans tour scene providing engaging, entertaining, and informative tours of the French Quarter and Garden District. Their current lineup of tours is French Quarter Hauntings and History, Cemetery & Garden...
What to do about Bad Reviews
Online reviews have been a cornerstone of building a business’s reputation for decades but those days are drawing to an end. According to a recent study, 72% of consumers believe five-star reviews not entirely credible or not credible at all. 49% of consumers...
Happy New Year, 2019
Welcome 2019! 2018 was a great year for many. As a result, we are looking forward to having this New Year be THE most successful. We are proud of our clients, friends, and family success this last year. Let's get the word out even more about your products and...
Google Ads vs. Facebook Ads
Facebook and Google dominate the landscape of the internet, which makes advertising on these platforms a natural choice if you’re looking to expand your online presence, attract website visitors, or sell goods. There are, however, pros and cons for both and it can be...
Why Every Business Should Invest in SEO
Search engine optimization (SEO) involves optimizing your Web page code, copy writing, images, server speed, video content, and much more so search engines can index your website quickly and easily. Millions of people use the Internet every day to purchase products...
What is the Point of Blogging?
One of the first things any SEO professional will tell you is that you need to create a blog and post on a regular basis. This may not make sense at first and you may question if a blog is truly necessary for your industry where regular customer engagement and...
Google Confirms Broad Core Algorithm Change for 3/12/2019
Google confirmed a "broad core" algorithm change occurred on 3/12/2019. We don't know exactly what changed, but it's usually surprising when they confirm an algorithm change. Google went on its Twitter to repost a previous Tweet from 10/11/2018 restating the...
Happy Fall 2015!
Happy Fall! For those of us in New Orleans, the Fall finally means cooler temperatures. For everyone else, it means football, Halloween, and holidays. May you have a wonderful Autumn and enjoy the beautiful weather! This also means it's time to make sure all your...