Digital marketing Blog
PPC: AdWords Cost Per Click Rises 26% From 2012 To 2014
I received an interesting article confirming my and my clients' suspicions that the cost per click (CPC) for AdWords has been rising considerably over the last few years and how it breaks down between major search engines. Google AdWords In the article from The...
How To Write Great SEO Website Content
How To Write SEO Web Page Content Just because your business has a website doesn't mean that people will find it. Unless someone knows your URL, they will only get to your site if it comes up in a search. So you want people searching for what you do to see your name...
Beta Testing Google Domains
I recently received an invite to be a beta tester for the latest and greatest attempt by Google to take over the online world. Google Domains is offering reasonably priced domain name registration. What it is offering in addition to this is what's really interesting....
Google “Pigeon” Local Algorithm Update: Not Just A Pretty Name
Google has been very busy over the last week launching and updating a new algorithm change. The Pigeon algorithm update (as named by Search Engine Land) was confirmed on July 24th by Google. This update is focused on serving up more appropriate local search results....
Google Fall Graphic
As the temperature here in New Orleans finally drops to a decent level, Google helps us welcome in the Fall of 2014 with its usual fun graphics. Here are some screenshots of their Fall animation on Google.com today, Sept. 23, 2014:
New Local SEO Services and Packages
Webtyde Internet Marketing is now offering local SEO services and packages for new and small businesses target local geographic markets in the United States. Our standard local search engine marketing campaigns are offered as full-service campaign packages for an...
Google Street View In Action
I'm sure some of you have seen the crazy-looking Google Street View cars with their cameras mounted on top. I ran into one last December right before the Holidays. Me and my dog were out for our morning walk down Magazine Street near Ninth in the Garden District of...
The Right To Be Forgotten Ruling
The EU's Court of Justice has ruled that Google, Bing, Yahoo, and any other search engines must allow people the "right to be forgotten". Google was ordered to comply when individuals ask for links to articles or websites to be removed. This is a major step forward...
What is Keyword Research and Why Do We Do It?
What are Keywords? Keyword research is vital to your website’s SEO setup. You need to know what they are so that you can use them for your SEO and PPC campaigns, and so that your site can be found through organic searches. Keywords can be best described as the...