Digital marketing Blog

SEO Versus SEM: What Are They And What’s The Difference?

SEO The Internet marketing world seemed to be such a simpler place 10 years ago.  Way back then, we really only needed to worry about focusing on keyword phrases, inbound linking, and optimizing the web site.  This was referred to as SEO: search engine optimization....

Cyber Monday 2013: Are You Ready?

The vampires and ghosts have all made their trick or treat rounds last week, and we are now seeing the Christmas and Hanukkah holiday decorations lining the isles of our local stores.  It's that time of the year again that all you ecommerce merchants have been...

PPC: AdWords Cost Per Click Rises 26% From 2012 To 2014

I received an interesting article confirming my and my clients' suspicions that the cost per click (CPC) for AdWords has been rising considerably over the last few years and how it breaks down between major search engines. Google AdWords In the article from The...

Three (3) Big Reasons SEO Is a Better Investment Than PPC

Pay-per-click (PPC) advertising campaigns such as Google AdWords and Facebook Ads, are a great way to get quick exposure online. Unfortunately, your investment is quickly spent by paying each time someone clicks on your ad and your visibility ends when your budget is...

Social Media and SEO for Organic Rankings

Below is a great video from the infamous Matt Cutts, head of Google's Webspam team, on how social signals from social media such as Facebook, Google Plus, Twitter, Pinterest, and YouTube help effect your organic rankings in conjunction with your search engine...

Facebook Graph Search Engine For Mobile

Updated March 18, 2021 Facebook continues to surprise me.  With over 1.28 billion active users each month and 802 million active users each day, the potential Facebook has to become larger and more powerful than Google is very real. What gives Facebook this power is...

How To Write Great SEO Website Content

How To Write SEO Web Page Content Just because your business has a website doesn't mean that people will find it. Unless someone knows your URL, they will only get to your site if it comes up in a search. So you want people searching for what you do to see your name...

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