Digital marketing Blog

Google Hummingbird Algorithm Update and The Patent Behind It

Last week Google officially announced its new Hummingbird algorithm update.  As I reviewed all the industry news and opinions about what this most recent algorithm search engine update is and how it will effect search results, I came across the actual patent filed by...

Google Analytics Certification

There was s a neat little online class sent my way by a friend and colleague that helps you either brush up or learn much more about Google Analytics.  For many of you, it is a great refresher course to help utilize features to their full potential for online...

The Pros and Cons of Weebly and Shopify

The Pros and Cons of Weebly and Shopify

  The number of template website platforms seems to be growing by the day but Weebly and Shopify lead the pack for ecommerce. Choosing between them can be tricky, especially if you’re not sure which features are the most important for your business, but there are...

What is Keyword Research and Why Do We Do It?

What is Keyword Research and Why Do We Do It?

What are Keywords? Keyword research is vital to your website’s SEO setup. You need to know what they are so that you can use them for your SEO and PPC campaigns, and so that your site can be found through organic searches. Keywords can be best described as the...

How does SEO work?

How does SEO work?

Prospective clients reach out to us all the time knowing that they need to rank higher on the Google search results but they don’t have any idea how we can help them do that. Understanding the basics of SEO strategy can help you put our proposals into perspective and...

Google Tribute To Pac-Man’s 30th Anniversary

In the midst of taking over the world, Google made time to celebrate Pac-Man's 30th Anniversary, this important milestones in the history of the Geek, complete with fully interactive game in their logo. Happy birthday, Pac-Man! From Google: When I was growing up, my...

Nearly Half of Mobile Owners have Made a Purchase via Phone

Repost from this article by Bill Siwicki. 48% of mobile phone owners have made a purchase via the mobile web or a mobile app, according to a new survey by Lightspeed Research. What’s more, 48% of those who have made purchases prefer to use their credit cards for...

Local Results Showing In Organic Rankings

Many of you already know how important it is to have your Google My Business listing optimized for your targeted keyword phrases. For local businesses who have websites, you should be very happy if you've optimized them for local results because Google is now showing...

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