PPC: AdWords Cost Per Click Rises 26% From 2012 To 2014

I received an interesting article confirming my and my clients’ suspicions that the cost per click (CPC) for AdWords has been rising considerably over the last few years and how it breaks down between major search engines. Google AdWords In the article from The...

Three (3) Big Reasons SEO Is a Better Investment Than PPC

Pay-per-click (PPC) advertising campaigns such as Google AdWords and Facebook Ads, are a great way to get quick exposure online. Unfortunately, your investment is quickly spent by paying each time someone clicks on your ad and your visibility ends when your budget is...