Online reviews have been a cornerstone of building a business’s reputation for decades but those days are drawing to an end. According to a recent study, 72% of consumers believe five-star reviews not entirely credible or not credible at all. 49% of consumers...
Facebook and Google dominate the landscape of the internet, which makes advertising on these platforms a natural choice if you’re looking to expand your online presence, attract website visitors, or sell goods. There are, however, pros and cons for both and it can be...
One of the first things any SEO professional will tell you is that you need to create a blog and post on a regular basis. This may not make sense at first and you may question if a blog is truly necessary for your industry where regular customer engagement and...
Landing Page Experience is one of the ways that Google measures the quality of your website and determines how high your page rank will be on the search engine results. Google prioritizes good websites, so it’s very important for visitors to have a positive...
What are Keywords? Keyword research is vital to your website’s SEO setup. You need to know what they are so that you can use them for your SEO and PPC campaigns, and so that your site can be found through organic searches. Keywords can be best described as the...
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