Google Ads vs. Facebook Ads

Google Ads vs. Facebook Ads

Facebook and Google dominate the landscape of the internet, which makes advertising on these platforms a natural choice if you’re looking to expand your online presence, attract website visitors, or sell goods. There are, however, pros and cons for both and it can be...
Tools to Track Your ROIs

Tools to Track Your ROIs

  It’s important to know if what you are getting out of your marketing efforts is a reflection of what you are putting into them and using the best tools to track your ROIs is the right way to understand your marketing campaign’s progress. An ROI (return on...