Facebook and Google dominate the landscape of the internet, which makes advertising on these platforms a natural choice if you’re looking to expand your online presence, attract website visitors, or sell goods. There are, however, pros and cons for both and it can be...
Online reviews have been a cornerstone of building a business’s reputation for decades but those days are drawing to an end. According to a recent study, 72% of consumers believe five-star reviews not entirely credible or not credible at all. 49% of consumers...
Spectral City Tours has long been a staple of the New Orleans tour scene providing engaging, entertaining, and informative tours of the French Quarter and Garden District. Their current lineup of tours is French Quarter Hauntings and History, Cemetery & Garden...
Backlinks are a key ranking factor on all search engines. This means that the more websites that link back to your website, the higher that Google will place your site in the search engine rankings. Here are some pointers on how to get backlinks to work for you: Older...
It’s important to know if what you are getting out of your marketing efforts is a reflection of what you are putting into them and using the best tools to track your ROIs is the right way to understand your marketing campaign’s progress. An ROI (return on...
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