The long and the short of why you would have a high bounce rate is that the people finding your website don’t like what they see. There are two main reasons for this: either your website is irrelevant to what they’re looking for or your homepage is unappealing. People...
A core algorithm update makes significant changes to Google’s algorithms and systems, making sure that they provide the most relevant search results. The latest update prevents the same domain from appearing at the top of the results over and over and ensures...
Few purchases are made without reading reviews of a product or service online. According to Zendesk, 90% of customers are influenced by online reviews. Reviews provide key insight about the quality of the product and the reputation of the company. Unfortunately,...
What is Competitor Analysis Every business needs to understand their competition to be successful. A Competitor Analysis is a holistic audit of your competition’s online presence. Figuring out what your competition is doing with their marketing is a vital step in...
Google Ads offers many different types of ads to suit almost any business model. A Google Search Ad campaign will target users who are searching for your specific product or service, placing you at the top of the search results for your relevant keywords. Google...
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