What is Competitor Analysis Every business needs to understand their competition to be successful. A Competitor Analysis is a holistic audit of your competition’s online presence. Figuring out what your competition is doing with their marketing is a vital step in...
Few purchases are made without reading reviews of a product or service online. According to Zendesk, 90% of customers are influenced by online reviews. Reviews provide key insight about the quality of the product and the reputation of the company. Unfortunately,...
Backlinks are a key ranking factor on all search engines. This means that the more websites that link back to your website, the higher that Google will place your site in the search engine rankings. Here are some pointers on how to get backlinks to work for you: Older...
Spectral City Tours has long been a staple of the New Orleans tour scene providing engaging, entertaining, and informative tours of the French Quarter and Garden District. Their current lineup of tours is French Quarter Hauntings and History, Cemetery & Garden...
Online reviews have been a cornerstone of building a business’s reputation for decades but those days are drawing to an end. According to a recent study, 72% of consumers believe five-star reviews not entirely credible or not credible at all. 49% of consumers...
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